Then my boss had a stroke of genius. With everyone trying to save money these days why not show people some fantastic costume ideas that can be worn all year round!
Steampunk was an obvious starting point for us. Check out our blog on a brief guide to what is Steampunk.
This picture of our shop window display (complete with ghostly Renault reflection) helps to give a sense of the over all feel of Steampunk.
We stock Steampunk sewing patterns, however you can make any Victorian or Western wear a little steampunky with the right accessories. These creations can then be worn night clubbing, or out to special events. I wear my wasitcoats as part of a steam punk outfit and in day to day wear as well. Steampunk jackets and dresses don't actually look out of place in most venues, they just make you look more individual and creative.
You can also use this blog to learn how to make pirate shirts and how to make harem pants (or Pirate pants). Pirate shirts can also be used for Medieval wear, or for when you just want to look like a poet.
You can always make a fairy petticoat to add an ethereal touch of the super natural to any other outfit or use some translucent fabrics from our Halloween fabric section to augment an existing outfit.
And you don't need to limit yourself to Steampunk. A good corset and petticoat combo can make a great "Dark Fairy" costume. These can then be worn with a jacket or other top and with a more full skirt to form a ball gown.
Once you have an outfit you're happy with you'll be amazed at where it can take you. I know of modern day Victorians who go dinosaur hunting in the museums of London, and of mad scientist who go for days out at the London science museum, resplendent in a lab jacket and brass goggles. Or of corseted ladies in full ball gowns who take picnics to Kew Gardens. You can take just about any costume you want and then just become a "what ever-Zombie". For example, a retro zombie girl. This then gives you a perfect 50's dress to go out Jive dancing in. What ideas can you think of to make a Halloween costume reusable?
Don't see Halloween as a time to spend time and money on a throw away outfit. See it as a launching pad for new and amazing creations that will propel you into all sorts of adventures all year round!