Zeitgeist is a German concept meaning "Spirit of the Age". In other words capturing the scene of the moment, that indefinable thing that connects us all. Our staff are charged with the duty of working out what will be "In", what people will want, but also to ensure our customers can then take our fabrics and mold them to their will and to express their individuality whist;t also being fashion savvy.
I suppose right now themes around us include zombies and general retro mad science.
I was in a coffee shop reading a book about a scientist fellow of old with questionable sanity.
|Vintage robot fabric|
|Retro robot fabric|
And so there you have it, how to be fashionable and yet also individual.
There are plenty of other cool retro sci fi fabrics out there, like this fantastic Rocket Capitan fabric.
Experiment, mix different fabrics and textures go forth and create, to infinity and beyond! (well to the sewing machine and beyond!)